About RBL Rewards

RBL Rewards was founded in 2010 with a simple mission: to make loyalty rewarding for everyone. What started as a regional points program has grown into one of the nation's most trusted rewards platforms, serving over 2 million active members.

Our Mission

We believe that loyalty should be simple, transparent, and valuable. Our program is designed to reward you for the purchases you already make — no complicated tiers, no hidden fees, and no expiration on your hard-earned points.

Company Milestones

• 2010 — RBL Rewards launches with 50 partner merchants
• 2012 — Reaches 500,000 members; mobile app released
• 2014 — Partnership with major national retailers
• 2016 — 2 million members and 500+ partner locations

Leadership Team